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Case Studies


Perception of Crime

The Greater London Authority runs an annual London Survey to discover what is important to Londoners. The survey is a qualitative exercise which produces results such as the 2010 figures below:

  • Four-fifths of Londoners (83%) are satisfied with London as a city to live – the highest recorded level of satisfaction.
  • Four-fifths (85%) are satisfied with their neighbourhood as a place to live
  • Three quarters (76%) of Londoners feel safe when walking outside alone in their neighbourhood in the evening
  • Satisfaction with the way their area is policed is at its highest level since 2004 with approaching two-thirds (63%) of Londoners saying they are very or fairly satisfied
  • The proportion of Londoners very or fairly worried about crime has fallen from 59% in 2006 to 43% in 2010
  • Fear of burglary is the main reason Londoners feel unsafe (42%)
  • On transport, Londoners are most likely to think that roads in London need improving (42%) followed by buses (19%) and then the Underground (18%)
  • 43% want to see a reduction in traffic congestion
  • 70% of people feel very or fairly safe using local buses at night compared to just 56% in 2002
  • 66% of Londoners agree that the Olympics will be good for the capital compared to 57% in 2009

The GLA noted that areas for improvement were:

Londoners' top priorities for making the capital a better place to live are crime and safety, policing, and tackling traffic congestion - concerns around which has risen particularly sharply in the last year.

As a result of this exercise the GLA commissioned a small bespoke project on trying to access Londoners perceptions of crime and what their biggest concerns where.

The interesting aspects of this project was that were using open source comment from the internet as the input data and providing a Dashboard which gave an overview across London. The results were interesting as they confirmed some existing assumptions but also revealed previously unidentified trends.